AURORA, Colorado (CBS4) – In an effort to get Coloradan vaccinated, COVIDCheck Colorado brings vaccine registration right to your door. For months, they’ve been going door-to-door for people to sign up for the COVID-19 vaccine.
But when some of Aurora’s neighbors thought it was a scam, misinformation about their efforts to help spread online.
CBS4 first introduced viewers to Brittany Xiu, director of community engagement for COVIDCheck Colorado. She goes door-to-door in rain, snow or shine to make sure people in underserved communities have access to the vaccine.
“We know there are still people in communities in Colorado who need access to these vaccines,” Xiu said.
When a Nextdoor message in an Aurora neighborhood claimed that people with COVIDCheck Colorado could be scammers, it made their jobs much more important.
“We fully understand that there are community members who are researching their neighbors and sharing this information on these platforms like Nextdoor, and we want to be there to reassure people that we are a legitimate organization happy to share this information with them. help put them in touch with vaccinations, ”Xiu said.
Reluctance in communities of color has been a problem they have seen before. Misinformation does not help.
“The mission of our prospecting efforts is to remove the barriers that exist in connecting community members to immunization appointments,” Xiu said. “Our teams are specifically present in communities of color and low-income neighborhoods, recognizing that these are the groups most likely to be disproportionately affected by this pandemic.”
In recent months, COVIDCheck Colorado has helped at least 6,000 people sign up for a vaccine appointment through their prospecting efforts. They aren’t slowing down anytime soon.
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“We will continue to do this for as long as necessary,” Xiu said.